Our Story

Educate, Inspire & Change. Good campaigns should do all three. Wood Communications starts each project with a mission to find out what matters and why. What does this brand have that moves me? Why should I care about this cause? How will it change my life?

Whether we strive to be change agents for social good or we are selling shoes, we need to move our audience to care about us.

We need to define our character and make it attractive because products are not the sum of their parts and causes are not just the people they serve. In fact, products and services are nothing unless they have a personality - unless they mean something.

Wood Communications works with corporations and organizations to develop brand characteristics that are meaningful to people. We work with those clients to bring those characteristics to life - to educate. to inspire. to change.

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Our History

Founded in 1990, Wood Communications took the lead in promoting issues such as sustainability for fragile eco-systems. This early worked served as a model for various cultural tourism campaigns around the world and helped coin the term "eco-tourism".

Developing award-winning campaigns for Belize, Curacao, Cape Verde and The Gambia, Wood Communications quickly became known for its work in developing niche markets for lesser-known destinations. In the mid-90,s, founder and Creative Director, Susan Wood led several large tourism campaigns in the Middle East and North Africa, (Jordan, Morocco and Palestine) winning awards for design and marketing on all these campaigns - and more importantly, bringing much-needed tourism revenue to each region.

Wood Communications went on to lead several large international health campaigns - focusing efforts on reproductive health and family planning - and developing groundbreaking social marketing strategies for healthy behavior change.

Known for its thoughtful, analytical approach to branding and image building as well as its, work on specific campaigns to promote social change, Wood Communications works for corporations, governments and non-profit organizations who wish to educate, inspire and change.

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Creative Director

Drawing inspiration from the Native American proverb: "Tell me and I will forget, Show me and I may not remember, involve me and I will understand" Susan Wood founded Wood Communications in 1990.She has been recognized around the world for her ability to work with people - and for drawing out their creative skills. Susan Wood is also well known for her ability to identify issues and tackle them head-on.

As a young creative director working in Central America in the late 1980,s, Ms. Wood developed one of the first eco-tourism marketing strategies in the region - pulling together representatives from disputing nations in a program the preserved and protected fragile environmental resources. The late underwater explorer, Jacques Cousteau cited Ms. Wood for her "...work to promote awareness and sensitivity to a fragile eco-system." Later, while serving as the creative director for a tourism project in Jordan, Ms. Wood was asked by the U.S. Embassy and the government of Jordan to act as an official delegate at the peace talks between Jordan and Israel. She drafted and negotiated much of the tourism section of that treaty which was signed by His Majesty the late King Hussein of Jordan, the late Yitzhak Rabin of Israel and U.S. President William Clinton. The treaty remains in tact and in spite of tensions in the region; Tourism to the Kingdom of Jordan has remained steady.

Over the years Ms. Wood has been called upon to tackle some of the most complicated communications issues facing the world today - everything from reproductive health and HIV/AIDS in Africa to re-building the healthcare system in Afghanistan to promoting culture-tourism to Romania - to tackling Avian Influenza in The Caucasus and Russia. - to designing active living programs that fight obesity in America.

In every project, in every place, with every client - she approaches her work with respect. The goal is to understand first. Once we understand the issues, we can educate, inspire and change.